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Barry Abraham/Google Ads Training - For Beginners & Intermediate
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  • $75

Google Ads Training - For Beginners & Intermediate

  • Course
  • 40 Lessons

This Google Ads course is a great way to jumpstart your knowledge about how to use Google Ads successfully for your business. From simple account basics to complex inner systems that determine ad placement and costs, you'll learn about important features and settings that can be make-or-break factors for getting results. (Running time: 4:25)
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Contents

Part I - Introduction and Account Basics

In this section, you'll get an introduction to the course and Google Ads.

Course Outline PDF
Introduction.mp4
Account Basics.mp4

Part II - Foundational Principles and Lay of the Land

This section is about some of the most important foundational principles to understand about Google Ads and pay-per-click advertising.

9 Facts and Principles (Overview).mp4
Ad Channels and Placements (Overview).mp4
Structure (Overview).mp4
About Goals (Overview).mp4
Campaign Types (Overview).mp4
Targeting (Overview).mp4
Ad Types (Overview).mp4
Conversion Tracking (Overview).mp4
Ad Rank and Quality Score (Overview).mp4
Bidding (Overview).mp4
Bid Adjustments (Overview).mp4
Viewing Results (Overview).mp4

Part III - Deeper Dives

This section includes screenshare videos that demonstrate various actions in Google Ads and some deeper explanations.

Creating a Search Campaign.mp4
Creating a Search Campaign--Call Only Ad.mp4
Creating a Display Campaign.mp4
Creating a Video Campaign.mp4
Creating a Discovery Campaign.mp4
Creating a PMAX Campaign.mp4
Conversion Tracking.mp4
Conversions--Creating a Phone Call Conversion.mp4
Reporting.mp4
Remarketing.mp4

Part IV - How To's

How to See Billing and Payment Settings---.mp4
How to Cancel a Google Ads Account.mp4
How to Use the Change History Tool.mp4
How to Use the Search Terms Report.mp4
How to Link Google Ads with Google Analytics.mp4
How to Link a YouTube Channel With Google Ads.mp4
How to Create an Automated Rule.mp4
How to Create a Negative Keyword List.mp4
How to Create a Shared Budget.mp4
How to Use the Ad Preview and Diagnosis Tool.mp4

Part V - Other Lessons

Local Service Ads (LSAs).mp4
Google Ads Policies.mp4
The Google Ads Editor Tool.mp4
Other Tools.mp4

Part VI - Final Tips

Final Points-.mp4