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Barry Abraham/Google Ads vs. Meta Ads - Comparing Differences and Results
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  • $49

Google Ads vs. Meta Ads - Comparing Differences and Results

  • Course
  • 11 Lessons

This course explains the similarities and differences of Google Ads and Meta Ads, so that advertisers can plan and execute accordingly. It takes a top-down view of both platforms, looking at foundational aspects, technical aspects, strengths, and weaknesses of each. It also shows screenshare demos and real campaign results data. (Running time: 2:15)
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Contents

Part I - Introduction

This section is a short intro to the course and the presenter.

Course Outline PDF
Introduction.mp4

Part II - How are They Different?

This section explains the many ways Google and Meta are similar and different for advertising and marketing.

How Are They Different.mp4

Part III - Screenshare Demos

This section is to show screenshare demonstrations for how campaigns are created in Google Ads vs. Meta Ads, and more.

Campaign Objectives - Compared.mp4
Awareness Campaigns - Compared.mp4
Traffic Campaigns - Compared.mp4
Comversion Tracking -- Compared.mp4
Reporting - Compared.mp4

Part IV - Analyzing Real Results

This sections shows data from real campaigns that ran on Google Ads and Meta Ads.

Analyzing Real Results in Google Ads.mp4
Analyzing Real Results in Meta Ads.mp4

Part V - Final Tips

This section offers some of the most important tips you'll find anywhere about Google Ads, Meta Ads, and advertising in general.

Final Tips for Google & Meta Advertising.mp4