Google advertising and marketing have been the main focus of my marketing agency since 2011. From my experience, most business owners with a Google Business Profile are confused about what it is. I hear people call it their Google "page," thinking that it must be like their Facebook business page. Although there are a few similarities, a Google Business Profile is a very different entity than a Facebook business page. It's my belief that if business owners had a better understanding of what a Google Business Profile is and how the system works, they'd be able to use it better for their success.

This includes things like GBP creation, getting access, sharing access, using features, getting and managing reviews, understanding the ranking formula, understanding Google's goal/ benefit from it, best practices, and more.